Funnel Chart

WHAT IS IT?

The Funnel chart is used to visualize the progressive reduction of data as it passes from one phase to another. Data in each of these phases is represented as different portions of 100% (the whole). Like the Pie chart, the Funnel chart does not use any axes either.

Each stage of the funnel represents a part of the total. Therefore, it assumes the shape of a funnel -- with the first stage being wide and the largest, and each subsequent stage smaller than its previous stage. Typically, the first stage, the "intake" stage, is the largest.

WHERE TO USE?
​
The most common use of the Funnel chart is in visualizing sales conversion data.